Updated: Aug 7
- Use your craft to advance your business
As an owner of a digital creative media, Boldink Media, LLC and a production company, Bold Era Productions, I wear many hats. Honestly, I wear all of them. I don’t have a team, so managing all the roles can be quite overwhelming.
I’m not an expert at every role, but I learn different aspects of the job, so I can do what’s necessary to keep my businesses operating and growing. Although there are some things I don’t like doing at all, I have no problem doing fun and creative tasks.
I’m not an expert at every role, but I learn different aspects of the job, so I can do what’s necessary to keep my businesses operating and growing. Although there are some things, I don’t like doing at all, I have no problem doing fun and creative tasks.
One role I’ve enjoyed the most is being my own photographer or videographer. It has given me the opportunity to improve the skill. The goal is to continue learning the art until I perfect it, so I can optimize photography to advance my business. I’ve learned that stepping outside my comfort zone as an entrepreneur will provide more opportunities.
I started developing the skill in 2016 when I worked at a Christian radio station as social media manager and event planner. I taught myself how to capture prop photos, and images for ad campaigns. When I started Boldink Media in 2018, I applied the skills and offered prop photos as a service to offer potential clients. In 2020, I started Bold Era Productions to offer services exclusively for voice overs, photography, and videography, but due to COVID, the business was put on pause.
In 2020 and 2021, I continued to combine photo, videos, graphics, voice overs, and my passion for writing to create content for all my platforms. I optimized my social media accounts and blogs to display my photography.
I took this picture of myself after creating a video called, Deeply Rooted. You can watch the video below.
“In the beginning of April 2020 during the pandemic, I decided to use the opportunity to create a video. Since I had a goal to start my production company, Bold Era Productions, I knew creating a video would be beneficial for improving my production skills.
I decided to create a poetic or music video about my life. While my kids played in another room, I staged my bedroom in my old apartment. I did not have any new décor, so I used what I had to make it work. I wanted the scenes to have a different effect, so I used two free instrumentals that I found on an App. I did not plan the scenes ahead of time, I just recorded each scene as the ideas crossed my mind. I used both of my iPhones to record.”
Below are pictures I’ve taken using my iPhone:
In October 2020, I took took campaign photos to promote my hoodie and t-shirt merch.
The following pictures below were taken for potential campaign ads. During COVID, I decided to pursue the influencer sector again as an Instagram content creator. I wanted to develop a portfolio, but l realized growing a following was going to be a lot more challenging because I was posting content to people who were not my target audience.
This picture was taken in the Shoppingtown Mall in March 2020, a few days before everything was shut down because of the COVID-19 pandemic. I used to walk around this mall every morning after dropping my kids off at school. On this morning, I decided to bring my camera, so I could take a picture of my shirt and sneakers. The purpose of the picture was to promote plus size fitness and affordable activewear. I also wanted to use the picture as an inspirational message for women who were struggling with fitness or life. At the time, I had a blog and Instagram fitness page called Curvy Strong Fitness.
This picture was taken to advertise Rainbow Shop plus-size activewear. I also used the picture to inspire other women to be comfortable in their own skin, and that we can confidently wear biker shorts and crop tops.
This picture was also taken in March 2020. I wanted to promote the sneakers and the top that I bought at Family Dollars. I did get contacted by Family Dollars, asking if they could use the picture, but I allowed the opportunity to slip away because fear and doubt got in the way.
Here is another picture I took in March 2020. I was advertising the coat and glasses from RainbowShops. And if you look closely in the background, you'll notice a Michael Kors tote bag. After taking the picture, I realized the bag was too far to see, but I didn't want to go back to the location to retake it.
All of these pictures were taken in 2019 or 2020. I took these pictures of me because I needed content for my Instagram page. I wrote inspirational messages about business or accomplishing goals.
I took this picture of myself after interviewing a young women about her intake on the construction projects at one of the Syracuse City Schools. Fun fact: my children were in the car while I shot the video. You can watch the video below:
This was my first time recording a video like this. I only had one chance to get the footage I needed, so I put one phone on a tripod to record Trina while she spoke. I used my other phone to walk around her to catch different angles for the B-roll. Again, I did all of this while my children were in the car.
The gallery above are images that I took between 2018 when I started my first business and 2021.
Original Post Date: 11/20/21